Managing Marketing Cycle

The Marketing Cycle is a period during which the planning of campaign activities and personalized marketing take place.

At the end of each marketing cycle, a company can review campaign results via reports, and also assess accumulated KPI.

To set up a Marketing Cycle:

Define the relationship between different types of activities. You can set call parameters and planned targets with the help of the Marketing Detail Tracking object.
Define record types of the Marketing Detail Tracking object to tracking.
Define Application Settings to the marketing cycle.
Add a new division for Marketing Cycle.